2010 Jaguar XJ

Today's post is on the new 2010 Jaguar XJ. The current XJ model has seen lackluster sales even though the model had been thoroughly redesigned in 2003 then updated for the 2008 model year. The problem was that the new model looked almost identical to the prior model built from 1997 -2003. The new 2010 Jaguar is a bold attempt to redefine the style of Jaguar. The new XJ will launch at one of the most difficult times for luxury manufacturers with sales down 28% versus the same period last year.

Like the current sedan, the new XJ is built of an aluminum and magnesium body that is rived and bonded together. Actually, the XJ is slightly lighter than an Jaguar XFR, which weighs 4400 lbs. Jaguar claims that using aluminum reduces the body weight by 300 lbs.

Power will be provided by three engine choices in the U.S., 385 hp, 5.0 liter V-8 and 470 hp and 510 hp 5.0 liter supercharged versions of the same engine. These engines correspond to the three models Base, Supercharged and Super Sport. Apparently, all models will be offered in standard and long wheelbase. The ZF six speed automatic is the only tranmission offered....with paddle shifters as standard equipment.



The interior is gorgeous but very different that prior Jaguar models. There is plenty of hand stitched leather, wood and chrome trip. The top of the line Super Sport model gets a leather headliner.... and the Supercharged model gets Alcantara as a headliner.

Here is an intersting feature the traditional guages have been replaced by thin film transistor screen. An optional 20-speaker, 1200-watt Bowers & Wilkins stereo and available TV screens in the rears of the front-seat headrests.


SUMMARY:

Jaguar is positioning itself to be a serious competitor to the German luxury carmakers Mercedes, BMW and Audi. If the new XJ is anywhere near as good as the XF, it will win some hearts and minds. Personally, I like the new front styling....it is bold and agressive. Although, the rear styling is very conservative. I cannot wait to drive the car....especially in the XJR model.