GM Offers Money Back Deal On New Cars

GM has survived via a government sponsored bankruptcy...with the government pouring over $50 billion dollars into the automobile giant. GM has accumulated a negative perception with the public that their cars are unreliable, poorly designed and built. Much of that reputation has been earned over the last several decades.

That is not true of the latest models that GM has introduced. In fact, they are highly competitive, well built vehicles and with good gas mileage. Since the public perceptions persist....GM has decided on a trial basis to offer a 60 day money back guarantee. The money back guarantee is a marketing method to get people to try GM vehicles.

• Applies to 2009 and 2010 Chevrolet, Buick, Cadillac or GMC vehicles purchased between September 14 and November 30th
• Excludes Pontiac, Hummer and Saturn brands
  
• Vehicles can be returned after 31 days up to 60 days after purchase
• Buyers must be current on financing
• Buyers will be reimbursed the cost of the vehicle less any dealer-installed items
• Buyer who are upside down on the trade in will have that amount deducted from the refund
• Trades will not be returned

GM is planning a media blitz....including ads with Ed Whitacre, Jr. the new chairman of GM. Whiteacre was responsible for rebuilding AT&T after it's fall from telephone supremacy.

SUMMARY:

GM has done this before with the introduction of the Saturn brand in 1990. Saturn would allow buyers to return the vehicle within the first 30 days. The buyer could return the car to exchange for another car or a refund. The 30 day refund policy was discontinued after a few years as the Saturn line aged and became less competitive with foreign brands. This shows that the NEW GM is going to pull out all the stops to rebuild their business back to profitability.