Tuesday, June 30, 2009

2010 Kia Soul

Today's post I am covering an automobile company that was bankrupt in 1987 during the Asian financial crisis. Hyundai purchased a controlling interest in Kia Motors at the time. Currently, Kia is producing some good cars....with sales increasing in 2008 and 2009, when other manufacturers were experiencing step sales declines.

Today's car is the Kia Soul (Soul). Soul is a compact minivan produced in South Korea for distribution worldwide. It was designed at Kia's design center in California with the first vehicles delivered at European dealerships in February 2009 and North American dealerships in March 2009.

The Kia Soul was designed by Mike Torpey, an American, his inspiration was a Korean wild boar with a backpack (yes it is true). What I think is unique about this car is the edgy design. Also, the The Soul comes in over 10,000 combinations of engines, colours, styling and 50 dealer installed accessories...making the Soul highly customizable.

The U.S. versions of the Soul are available with two gasoline engines.....the base model is a 1.6 litre unit producing 122 hp and with a standard five speed manual transmission. A 2.0 liter unit producing 142 hp connected to a standard five-speed manual transmission with a four speed automatic available as an option. A 1.6 litre diesel engine producing 128 hp torque is offered in European models, mated to a five-speed manual gearbox.

Kia is also working on a Kia Soul Hybrid concept which features 1.6 litre gas engine with a 15kW, electric motor with an automatic transmission which will greatly increase fuel economy and reduce Co2 emissions.

Kia Soul earned European safety award with a maximum 5 star safety rating. The five star safety rating places Kia Soul among the safest B-segment family cars in the world

According to Kia....the all-new Kia production car will be a car that defies classification and encourages customers to build an emotional bond with their new purchase by providing a creative platform that they can customise to match their car to their own character. It will appeal especially to the young-at-heart – whatever their age.

Pricing for the Soul base starts at $13,300 USD plus options, and the Soul 2.0 liter starts at $14,950 USD plus options. The Soul 's fuel mileage is 24/30 mpg city/highway.

Kia created the Soul with an eye toward Generation Y, the current batch of young people fresh out of college. It will also appeal to retirees with limited budgets due to the Soul's attractive price. Shown below is the original design concept!


The Soul is an interesting design concept....which will sell well with young buyers and old buyers alike. It now makes the small minivans cool!


  1. Hi Pete

    I think Soul is a great car for younger buyer. It is price righ and it is cool looking. I have a few friend who's kids are off the college. I can see Soul being a great choice for them.
    Thanks for sharing.
    Giovanna Garcia
    Imperfect Action is better than No Aciton

  2. Hi Giovanna,

    Your right...the Soul is a good choice for a younger buyer on a budget! It is also safe for such a small vehicle!

    Thanks for your comment!

    Pete Baca
    The Car Enthusiast Online

  3. Peter,
    This would be a good choice for all kinds of people. This is one that we could see ourselves in. It is a nice looking auto. The price is good for a lot of people. The safety factor is an other plus. Thank you for telling us about this car.

    Dan and Deanna "Marketing Unscrambled"

  4. Hi Dan & Deanna,

    I brought up the Kia Soul since I thought it is part of an interesting new trend. Small minivans with a good price, good mileage etc.

    Thanks for your comment!

    Pete Baca
    The Car Enthusiast Online

  5. Hi Pete .. I was about to say how ugly - I still hate those boxes! However I see the customisation aspects - and that will appeal to the young .. and as you say it's very cheap.

    Good value car .. if you enjoy the box?!

    Go well - Hilary Melton-Butcher
    Positive Letters

  6. Hi Hilary,

    The reason that the Kia Soul was brought this vehicle up is that it outlines two trends in the auto business...the box style and customization.

    I am not fond of the styling....basically a station wagon or mini van look. Customization is going to become more common place. It makes the vehicle unique!

    Thanks for your point blank comment! I appreciate your candor!

    Pete Baca
    The Car Enthusiast Online