Friday, June 12, 2009

GM Sells Saab Brand

GM has been negotiating to sell the Saab brand to a Swedish company Koenigsegg Automotive AB. Koenigsegg is a Swedish manufacturer of high-performance sports cars based in Angelholm, Sweden. Koenigsegg along with some Norwegian investors have signed a letter of intent to purchase the Saab brand...with the sale to be consummated within several weeks.

Most people are not aware of the name....the company was founded in 1994 by Christian von Koenigseff, with the sole purpose of creating a world class supercar. The first street-legal production car was delivered in 2002.

Apart from developing manufacturing and selling the Koenigsegg line of supercar, Koenigsegg is also involved in "green technology" development programs. This enabled Koenigsegg to produce the CCXR - "Flower Power" flexfuel
supercar as an example.

Koenigsegg is also active in development programs when it comes to plug-in electrical cars systems and next generation combustion engine technologies. Koenigsegg would be able to help Saab with the developement green technologies in their autos.

Koenigsegg holds a number of patents in the engine development area. In March, the Koenigsegg CCXR shown was chosen by Forbes to be one of the ten most beautiful cars in history.


  1. This sounds like a good thing, Peter, you will keep us up to speed on this. Thank you for that, it is important to do that in these times.
    Dan and Deanna "Marketing Unscrambled"

  2. Hi Pete .. so Saab goes home? Should be an interesting tie in .. certainly looks like it.

    Thanks - interesting ..

    What were the other ten most beautiful cars in history??? The CCXR looks pretty flighty from the back - I think I'll order a red!

    Have a good weekend ..
    Hilary Melton-Butcher
    Positive Letters

  3. Hi Dan & Deanna,

    The automobile world is as fluid as I have ever seen it. Change is the name of the word I thought that keeping my readers informed was a great idea.

    I will post developements as they occur! Thanks for your comments!

    Pete Baca
    The Car Enthusiast Online

  4. Hi Hilary,

    This is a good solution for Saab...Christian von Koenigseff is a very intelligent fellow. I suspect that he will take the brand down the green road.

    The CCRX is definitely an attractive car. It reminded me of a Batman Car in the Batman series of movies. Regarding the Forbes article...I will do a future post on the ten most beautiful cars.

    Thanks for your comment! Have a wonderful weekend!

    Pete Baca
    The Car Enthusiast Online

  5. Hey DAD!!!!

    I'm finally getting to post on your blog! It looks great! And the new buyer of Saab doesn't seem like a bad fellow.. So i think this might be a really good thing, especially if these "high performance buffs" can incorporate some of that stuff into the new Saab's i think that would be fun.
    It looks like it's time to get a new SAAAAAAABB!

  6. Hi P.J.,

    I think that the SAAB purchase by Christian von Koenigseff will be a good thing for SAAB. It looks like he will turn SAAB into a green auto look out for SAAB's in the future.

    Thanks for commenting!

    Pete Baca
    The Car Enthusiast Online